Here's a sneak peek of our new site design. It's got 200% more fun injected into it, and I'm very excited to get it live. We're still doing some preproduction on this, but we're very close to slotting this into the development schedule.
The main image area will be an dynamic, animated Flash module that will be used to show some eye candy, and to show off our hosts, our party packs, and site features, all in a fun way.
While at first this might seem like a cosmetic upgrade to our site, there's going to be much more to it than that. We're going to revisit each area of the site and at each page, we'll ask the questions: What is the most important task/content of this page? What are the main tasks/goals of our partygoers and/or visitors on this page? How can the page be improved to clarify what can be done here, and how can it be done faster, smoother, and more intuitively? Usually, if those questions are addressed, then an elegant design solution reveals itself and the rest is all about finishing touches, choosing colors and styles. But the real work of redesigning our site will be rethinking the information architecture, and the clarity and ease of use of the site by our partygoers.
I hope everyone is as excited as I am to unleash a new House Party on the world! I'd love to hear any feedback you have about the redesign, and any questions you might have about the process.